Quick Links

Useful Links

Knights Templar

Contact Us

Cambridge National in Enterprise and Marketing

Mathematics - Year 7

Click here to return to our Business Studies curriculum overview

Below you will find more specific information about the curriculum in Enterprise and Marketing for students who have chosen this subject, explaining to you what students will learn, when, why and how. There is also information about how parents/carers are able to support students in their learning, extra-curricular opportunities in this subject and how it links to other subjects and the wider world.

Subject Key Concepts

 #1 Functional Areas          #2 Business Language           #3 Evidence Base         

#4 Balanced Argument          #5 Decision Making         #6 Communication Skills         

 #7 Make Full Connections      #8 Beyond the Classroom and Me – Am I thinking Smart?

Please click here for Subject Key Concepts.

Curriculum Overview for the Year

Year 10

Topic / Specific Knowledge

Specific Skills

Autumn

R067 (TA2): Market research; data; market segmentation

Coursework tasks for R068 (TA1): Market research; sampling methods; Using research tools; Review market research          

R068 (TA2): Identify customer profile

R068 (TA3): Create a design mix; Review and finalise design

 

 

You will develop a full range of transferable skills including Verbal Communication/Presentation, Research, Problem Solving, Analytical Skills, Digital Presentation Planning and Creative Thinking.

You will be able:

·         to recall, select and apply knowledge and understanding of Enterprise and Marketing

·         present information clearly and with accurately, using a range of terminology

·         apply knowledge, understanding and skills in a range of situations to plan and carry out investigations and tasks, testing their solutions, and working safely

·         review evidence available, analysing and evaluating information clearly and making some basic adaptations to methods used

·         make judgements and draw appropriate conclusions

·         work with independence to create material which reflects effective planning, development and evaluation and an ability to demonstrate sound practical skills.

Spring

R067 (TA3): Cost, revenue, profit and loss; break-even; cash

Coursework tasks for R068 (TA4): Financial viability

R068 (TA5): risks and challenges

 

You will develop a full range of transferable skills including Verbal Communication/Presentation, Research, Problem Solving, Analytical Skills, Digital Presentation Planning and Creative Thinking.

You will be able:

·         to recall, select and apply knowledge and understanding of Enterprise and Marketing

·         present information clearly and with accurately, using a range of terminology

·         apply knowledge, understanding and skills in a range of situations to plan and carry out investigations and tasks, testing their solutions, and working safely

·         review evidence available, analysing and evaluating information clearly and making some basic adaptations to methods used

·         make judgements and draw appropriate conclusions

·         work with independence to create material which reflects effective planning, development and evaluation and an ability to demonstrate sound practical skills.

Summer

R067 (TA4): Marketing mix; advertising medium; promotion

Completion of RO68 coursework

Mock exams for RO67

You will develop a full range of transferable skills including Verbal Communication/Presentation, Research, Problem Solving, Analytical Skills, Digital Presentation Planning and Creative Thinking.

You will be able:

·         to recall, select and apply knowledge and understanding of Enterprise and Marketing

·         present information clearly and with accurately, using a range of terminology

·         apply knowledge, understanding and skills in a range of situations to plan and carry out investigations and tasks, testing their solutions, and working safely

·         review evidence available, analysing and evaluating information clearly and making some basic adaptations to methods used

·         make judgements and draw appropriate conclusions

·         work with independence to create material which reflects effective planning, development and evaluation and an ability to demonstrate sound practical skills.

Year 11

Topic / Specific Knowledge

Autumn

RO65 Design a business proposal

LO1 Introduction to the new unit, features of unit and assessment. 

·         How to identify customers and how businesses build customer profiles

·         Benefits of market segmentation and how this is applied within businesses e.g. age, gender etc.

 

Write up of Task 1

 

LO2 Revision of Market Research to include:

·         primary/secondary methods

·         purpose

·         types

·         how to carry out research

 

LO2 Sampling methods used by business.

How to review the results of market research to include:

·         data collection

·         presentation

·         analysis.

Using market research to develop a proposal.

 

Write up of Task 2

Spring/Summer

RO67

 

RO69

 

Final submission of all coursework in May.

Revision, mock assessments in class and exam preparation

Useful documents:

Please click here for a PDF of curriculum overview for Year 10. 
Please click here for a PDF of curriculum overview for Year 11. 
Please click here for a PowerPoint presentation of Success in Cambridge National Enterprise and Marketing.

While this information covers a broad range of areas, please do get in touch with the Subject Leader Miss McGuigan if you have any questions.

Please click on the questions below to find out more.

Which exam board will students be examined by?

OCR – Cambridge National

How are groups organised?

Classes are of mixed ability.  Students have five, one hour lessons per fortnight, with weekly homework tasks

What characteristics does a successful student have in this subject?

Students undertaking this subject will have a flare for Business and have ideas on how to develop a product or service over time, working in a more practical way.

How will students learn at this level?

Through teacher led lessons offering; theory, real life case studies, calculations, demonstrations and research tasks, using a variety of resources such as the internet, text books, revision guides, magazines, quizzes, games and revision apps. 

How will students’ learning be assessed at this level?

RO67 – External exam - This question paper has two parts:

  • Part A - comprising of 16 multiple choice questions (MCQs)
  • Part B – comprising of short answer questions and three extended response questions.

RO68 - The centre-assessed tasks will be practical tasks in the context of an OCR-set assignment.

RO69 - The centre-assessed tasks will be practical tasks in the context of an OCR-set assignment.

When do key assessments take place?

Exam takes place in the summer of Year 11 and all coursework is due End of April of Year 11.

How can parents/carers support students’ learning?

  • Encourage your child to watch and engage with Business related TV shows such as; Dragons Den, Inside the factory and The Apprentice, as well as watching the National and Local news on a regular basis.
  • To talk about the experiences you have had within Business, the roles you have worked in and the jobs you have had.
  • Provide access to reading materials such as newspapers’ or magazines.

What equipment do students need for this subject?

Essential school equipment

Access to a computer and the internet outside of school

How does this subject link to other subjects?

  • English - Reading of case studies and independent reading outside of the classroom
  • Development of definitions of key terms
  • Maths - Formula for finance concepts and use of graphs in market mapping.

What websites or resources may be helpful to support students’ learning?

https://www.tutor2u.net/business

https://www.businessed.co.uk/

https://www.bbc.co.uk/news/business

https://www.ocr.org.uk/qualifications/cambridge-nationals/enterprise-and-marketing-level-1-and-2-certificate-j819/

What extra-curricular or enrichment opportunities are available for students in this subject at this level?

Business catch-up in SB6 every Thursday lunch time

What sort of careers can this subject lead to?

The GCSE Business offers students a wide choice of progression options into further study (Level 3 Cambridge Technical or Apprenticeships), training or relevant employment in all areas of the Business.

What does student work look like in this subject at this level?

 

How does this subject support a broad and balanced curriculum, meeting the needs of all students, and developing traditional core skills?

  • This subject links to a wide range of other subjects, students can apply their knowledge using skills gained across their curriculum.
  • We have mixed ability classes, so students gain teacher and peer support. In addition, students can show a range of abilities through practical and written work.
  • Traditional core written skills are applied during the write up of tasks for Unit 2 and 3 and exam in Unit 1. Students learn a range of practical skills such as presentation and team work. 

How does this subject promote creativity, critical thinking, practice, perseverance and resilience, and making links?

  • Use of ICT and presentation skills, students design their own product/service
  • Students must analyse and evaluate their work on a regular basis, using data and research to conclude their findings
  • Students will practice tasks in class before submitting core tasks along with practicing their exam knowledge and skills.  Students are encouraged to develop and improve their work
  • Links to most other core and non-core GCSE and technical subjects

How does this subject encourage enrichment and the development of cultural capital, deep learning, and inclusivity?

  • Enrichment and Cultural understanding imbedded with the research of small local businesses and how they and big business cater for different consumers and adhere to different Law and regulations. For example: beliefs, religion, diet, environment and sustainability issues.
  • Deep learning and knowledge is embedded by students having the opportunities to practise their knowledge and skills, helping them to then write an evaluation of the outcomes
  • The subject is inclusive of all students from all backgrounds. Students are able to share their experiences